Photocomposition & Retouching – Spring Look Book – MOA

Photography for Mall of America’s Spring 2017 Look Book. All images came from two photo shoots with separate teams of stylists and art directors. My task was to create a unified set of photo assets used in the Look Book and many Spring 2017 branded MOA communications.

  • On Fig photography shot at a local studio. Lightly processed captures from the photographer’s studio were transferred to me with the Art Director’s direction for more advanced editing. I lead a group of two editors to get through this large batch of work.
  • Laydown photography shot at KNOCK studio. Unprocessed RAW images were transferred to me with Art Director’s direction for beginning-to-end RAW conversion and photo editing.

CREDITS: Creative Director – Carla Fadden, Art Director, Photographer – Cindy Coelho & Kelsey Lindhorst – Colleen Guether (Laydowns) & Lauren Krysti (On Fig), Agency – KNOCK Inc.