Stylized photography is a vital component of The Firm’s 2019 rebrand. I was awarded the retouching phase this project. There were multiple photographers on multiple shoots, all of which needed to become a highly stylized, cohesive body of work.
David Ellis supplied me with a promising, yet highly challenging RAW file with direction to process into a tonally balanced image avoiding a “cut out” look. I was provided a rough JPG for reference with instructions on how to change lighting direction. (more…)
The most exciting retouching technique I have picked up is Frequency Separation. I’d heard of the technique and looked into it some time ago, but the internet is full of conflicting ideas about best practices (who would have guessed?) with the only agreement being that everyone is doing it wrong. And a vocal minority saying it shouldn’t be done at all. With all the misinformation, I never got my head around the technique. What a mistake! (more…)
Pretty sure I became a designer as an excuse to spend my days playing with beautiful photographs. The first time someone put an SLR camera in my hands it was obvious I could get good at this. The very next thing I found was a way to get my film scanned so I could edit my photos using state-of-the-art-in-1994 Photoshop version 2.5. (more…)
In Part 1 of this Photo Editing Workflow series I compared a traditional editing workflow with a new system I have been using in my last few projects. I pointed out some gotcha’s inherent in the traditional methods and potential improvements gained by transitioning to a new workflow. In this post I take a deeper dive into the nuts and bolts of how the new tools work. There are some workarounds suggested for areas the software is still catching up with my workflow. (more…)