With the whole Studio Photography business effectively shut down this spring, my clients need creative ways to show new product on models. A garment pattern swap of new patterns/colors into existing talent photographs is a solve I’ve helped my clients execute.
Prepare the source image
The first step is to remove the original pattern. Try to find a source image that has a subtle pattern, even better to find one in a solid color. If your source image has a pattern, now is the time to remove it:
The edit doesn’t need to be perfect. You are done when the garment is smooth, without discernable pattern remnants. Some residual color tinting won’t spoil the result.
Use Frequency Separation techniques to separate the highlight & shadow created by folds and curves of the garment & model from the texture of the fabric and stitching. The key to making this edit look great is being able to manipulate these different components indepedently.
Prepare Donor Pattern/Color Image
Next you need a donor image with a pattern/color sample. Laydown photography is still a thing, with it’s minimal crew requirements. Here is an example from this project:
Complete the Swap
Place this pattern/color image over the de-patterned source image. Scale, warp, liquify, blur and/or add noise to match the source scene. Wrap the pattern donor image around the model and folds of the source garment. Sell the realism by blending all the above work into the source image. This is where it pays off to use all advanced blending techniques you can think of. Your pattern donor is now toned and textured by the image layers created in the Frequency Separation process.
Doing a bad job of this is easy. We’ve all seen bad examples of pattern swaps on questionable Amazon product posts. Properly executing a garment pattern swap is labor intense. By selecting images and high-level execution carefully, it’s possible to produce very convincing and high-fidelity images. I’ve had clients tell me their marketing department can’t even tell the models are wearing new clothes!