Photo Retouching & Photocomposition, Graphic Design & Production
Prepare product images designed to grid up with each other on a flat gray background tint while casting natural shadows. This required careful management during retouching. Spokes, gears and brake/shifter cables need to read clearly.
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Stylized photography is a vital component of The Firm’s 2019 rebrand. I was awarded the retouching phase this project. There were multiple photographers on multiple shoots, all of which needed to become a highly stylized, cohesive body of work.
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The client needed product images showing new fabric patterns but hoped to avoid producing a new photo shoot.
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This image was shot on a blue background and the red background variation was created in post.
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David Ellis supplied me with a promising, yet highly challenging RAW file with direction to process into a tonally balanced image avoiding a “cut out” look. I was provided a rough JPG for reference with instructions on how to change lighting direction. (more…)