Those of you who know me probably know I work the SUPERVALU account 40+ hours a week. I’ve had to keep quiet about what’s been brewing for quite some time. Now it’s public info: SUPERVALU has a new, consolidated, Private Label National Brand called Essential Everyday. This brand is designed to replace the existing Banner Brand (Cub, Jewel, Flavorite, etc.) branded private label items.
I cannot wait until the artwork is made public. At this time it is not, so I cannot show it on my site, but I will put it up just as soon as SUPERVALU makes it public on their site.
The new brand launch is something I have been working on since spring 2010 when I did some preliminary work with SUPERVALU’s design agency who created the brand system. It’s great to see it finally coming to fruition!
My last major project working for The Man. What will come next?
