This campaign required images with easily swappable background colors. Final assets built with layers to make swapping colors easy for non-expert Photoshop users.
- Retouch per art direction, assemble donor image plates to achieve desired composition.
- Mask figs/product from background, with special attention given to hair for natural color blending.
- Build user-friendly color swap layers that are easy for end-users to edit without knowing advanced photoshop blending or masking techniques.
- Each asset built with a default color swap specified by the art director.