Thermo King

Freezing Outside, Warm Inside

Color // Photocomposition // Retouching

Conceptual photocomposition superimposes lush summer versions of the base frozen winter mountain scenery. Composition elements: create icy road from donor photography, place tractor-trailer into scene and winterize tires, match ridges, valleys & foliage across frozen/warm divide and realistically shade & blend all the above.

Creative Director James Robinson // Art Director Jason McShane Miller // Agency Latitude