The sideview photos of the bicycles are intended to be used in a grid display, so careful composition was key to showing these images at their best. Backgrounds needed to be equalized without looking ‘fake’ and details like shading, spokes, scale, etc. were carefully adjusted to create a consistent grid layout. Credits: Creative Director Joe Anderson, Art Director Drew Preiner, Photographer Colleen Guenther, Agency KNOCK The supporting images shot at other angles needed to match the master sideview for color and tone.
Grid of Sideviews
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