Keylining – Ice Cream Scrounds – Stoneridge Creamery

Multiple segmentation variations, Regular, Light & Licensed Flavor shown here

The Stonebridge Creamery rebranding project required building 40+ SKUs using new design elements and photography. I was responsible for taking a representative PDP panel from the designer and using the provided toolbox of Photography, Flavor Colors, Copy & Segment-Specific Treatments to build the full product line.

40+ Keylines were built with an eye for production efficiency by using common layout elements

The Scround package design offers an unusual challenge, and required manual warping of the background element that lays across all panels. The technique used is an advanced variation on my techniques to Warp art for Cup Printing as documented in my multi-part blog series.