Mall of America

Spring Look Book

Color // Photocomposition // Retouching

Create a set of photo assets for the Spring campaign & Look Book. Images captured by two crews—on-fig & laydown. Lightly processed & marked-up captures from the on-fig photographer’s studio were transferred to me for detailed editing. I lead a group of two editors to get through this project on schedule. Laydown photography shot at the agency. Unprocessed RAW images with Art Director’s direction were supplied for initial RAW conversion & retouching.

Creative Director Carla Fahden // Art Directors Cindy Coelho & Kelsey Lindhorst // Photographers Colleen Guether (Laydowns) & Lauren Krysti (On-Fig) // Agency Knock