Thermo King

Smog Outside, Clarity Inside

Color // Photocomposition // Retouching

Superimpose a clean, clear summer scene against a gritty, polluted cityscape. Composition elements: layer atmospheric haze over donor photography, create polluted cloud deck beyond skyline, add figs in foreground, fit clarity scene into the bus extending lines across smoggy/clarity scenes, tying them together, realistically shade & blend all the above.

Creative Director James Robinson // Art Director Jason McShane Miller // Agency Latitude