Three years an independent

Tuckyhut and Hector, the Brand Mascot

[perhaps a testament to how busy I am with client work, perhaps an indictment of my inconsistent blogging efforts, I just stumbled across this draft post today and decided to flesh it out and publish it. Only 6 months late. Just in time for American Independence Day!] 

Jan 2 2016.

I let it come & go without much notice this year. It should be celebrated, though.

It’s my Independence Day. The day I quit my job.

It’s been three years. A busy and successful three years.

My independence has been one part orchestrated, one part improvised.

I planned diligently for 2 years prior to quitting my full-time job. Knowing credit would be hard to come by, I bought a new car (and paid off most of the loan). A MacBook Pro. I refinanced my home. I began networking. I joined AIGA. Attended Minnesota AIGA Solopreneur meetings. Attended conferences. Put out my feelers and found people who would hire me for assignments once I was available. I learned new techniques, like the Wacom tablet, web design and social media design. This was the orchestrated part of my journey. I had just managed to tune my instrument when things changed…

Assuming I would be working for small business clients like mom & pop shops, start-ups and other small clients, I got to work. I assumed I’d be establishing new brands, designing ads, collateral & websites and supporting these clients as their primary design provider. I landed some clients like that. However, I quickly attracted the attention of bigger design agency clients. I found myself an independent member of larger design teams supporting bigger clients on specific projects. I found myself niching down. I built keylines for packaging. I retouched and composed photography. I worked with structural engineers to prototype custom dimensional in-store marketing installations. These projects were higher-profile, more lucrative and, honestly, a better fit for my skill set. The improvisation had begun.

My independence taught me to prepare carefully, plan thoughtfully and be willing to chuckle that out the window and surf on the unexpected opportunities. Opportunities that seemed unattainable while I was a full-time employee who dreamed of building something new.

Saying yes to opportunity outside the original plan launched me into a jazz solo, riffing on the grooves laid down by the best talent in the community. I have no idea where I’ll be three years from now. Probably doing something I hadn’t planned on.

1 Comment

  1. Kim

    Lol. Love your writing skills. You make me laugh Rob. Congrats!
    I haven’t written a blog about design in over a year. Perhaps it’s time I should too now that I’ve stepped up too to an unexpected higher clientele!