Prepare product images designed to grid up with each other on a flat gray background tint while casting natural shadows. This required careful management during retouching. Spokes, gears and brake/shifter cables need to read clearly.
Stylized photography is a vital component of The Firm’s 2019 rebrand. I was awarded the retouching phase this project. There were multiple photographers on multiple shoots, all of which needed to become a highly stylized, cohesive body of work.
David Ellis supplied me with a promising, yet highly challenging RAW file with direction to process into a tonally balanced image avoiding a “cut out” look. I was provided a rough JPG for reference with instructions on how to change lighting direction. (more…)
The most exciting retouching technique I have picked up is Frequency Separation. I’d heard of the technique and looked into it some time ago, but the internet is full of conflicting ideas about best practices (who would have guessed?) with the only agreement being that everyone is doing it wrong. And a vocal minority saying it shouldn’t be done at all. With all the misinformation, I never got my head around the technique. What a mistake! (more…)